H&M Collection
The SmileyWorld x H&M collaboration brings together two iconic brands to spread positivity and happiness through fashion. The collection is inspired by urban beach life and features the instantly recognisable SmileyWorld icons printed onto a range of clothes, shoes, and accessories. With a colour palette of popping colours mixed with neutrals and muted cantaloupe, mint, and pink, the collection captures the magic of summer. The skatepark influence and tie-dye patterns give the designs a fun, casual vibe, perfect for easy summer garments. The collection includes sustainably sourced materials such as recycled cotton and polyester, in line with H&M's commitment to sustainability. The Smiley Company, created in 1972, is known for spreading positivity and emotional learning through its iconic smiley face.
The SmileyWorld x H&M collaboration brings together two iconic brands to spread positivity and happiness through fashion. The collection is inspired by urban beach life and features the instantly recognisable SmileyWorld icons printed onto a range of clothes, shoes, and accessories. With a colour palette of popping colours mixed with neutrals and muted cantaloupe, mint, and pink, the collection captures the magic of summer. The skatepark influence and tie-dye patterns give the designs a fun, casual vibe, perfect for easy summer garments. The collection includes sustainably sourced materials such as recycled cotton and polyester, in line with H&M's commitment to sustainability. The Smiley Company, created in 1972, is known for spreading positivity and emotional learning through its iconic smiley face.
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