We Are All Original

Discover the Power of Authentic Collaboration

We are excited to invite you to be part of a global movement that celebrates individuality and authenticity. SmileyWorld, an iconic brand with almost 30 years of history, are launching our latest campaign, “We Are All Original,” and we want you to join us in redefining what it means to be truly original.

Why Collaborate with SmileyWorld?

• Global Reach: With a presence in over 155 countries and distribution and partnerships with top retailers like H&M, Zara, and Target, SmileyWorld offers unparalleled exposure.

• Legacy of joy: launched in 1997, SmileyWorld is the brand behind the original Smileys, the first global digital IP. It has made a significant impact on global culture and transformed into a lifestyle brand thanks to the creative power of the Smiley studio.

• Influential Campaign: “We Are All Original” goes beyond traditional marketing. It’s about celebrating uniqueness and encouraging everyone to embrace their true selves.

How We Celebrate Originality

Our campaign starts with our halo fashion brand, Smiley Originals with a strong legacy in music culture, and features a diverse array of global trailblazers, all sharing their unique stories. This initiative includes:

• Mini-Documentaries: Captivating films that highlight the journey of embracing individuality.

• Social Media Impact: Engaging content that has already reached millions, fostering a community of originality.

Get Involved

• Engage with Us: Partner with a brand that values and promotes true self-expression.

• Amplify Your Voice: Reach a global audience and inspire others with your unique perspective.

• Create Impact: Join a movement that not only celebrates individuality but also fosters unity and positive change.