Discover the Power of Authentic Collaboration

SmileyWorld is the market leader and the first lifestyle brand dedicated to emotional expression. The Original Smileys is a creative universe filled with thousands of icons that cover emotions, nature, food & beverage, animals and much more.

This makes it a perfect brand to utilise for girls products, bringing positivity, creativity and excellence to every category.

Why Collaborate with SmileyWorld?

• Global Reach: With a presence in over 155 countries and distribution and partnerships with top retailers like H&M, Zara, and Target, SmileyWorld offers unparalleled exposure.

• Legacy of joy: launched in 1997, SmileyWorld is the brand behind the original Smileys, the first global digital IP. It has made a significant impact on global culture and transformed into a lifestyle brand thanks to the creative power of the Smiley studio.

• Influential Campaign: “We Are All Original” goes beyond traditional marketing. It’s about celebrating uniqueness and encouraging everyone to embrace their true selves.

How We Celebrate Originality

Our campaign starts with our halo fashion brand, Smiley Originals with a strong legacy in music culture, and features a diverse array of global trailblazers, all sharing their unique stories. This initiative includes:

• Mini-Documentaries: Captivating films that highlight the journey of embracing individuality.

• Social Media Impact: Engaging content that has already reached millions, fostering a community of originality.

Get Involved

• Engage with Us: Partner with a brand that values and promotes true self-expression.

• Amplify Your Voice: Reach a global audience and inspire others with your unique perspective.

• Create Impact: Join a movement that not only celebrates individuality but also fosters unity and positive change.