Skip to content

Smiley® continues to champion the spread of happiness and positivity throughout the world and reinforces this work through real life projects that bring smiles to people in need.

Smiley Movement Founder & CEO Nicolas Loufrani

How did we get here? Well, in 2017, philanthropist and social entrepreneur Nicolas Loufrani – Smiley’s CEO – identified a gap in the market between the people looking for opportunities to give back and the millions of charitable causes in need of support.

Smiley Movement

What is Smiley Movement?....well

Smiley News

Echoing Smiley® Original’s 1972 good news message of spreading peace, love and optimism, we publish a daily source of uplifting news that is both positive and purposeful, and inspires and drives action.

Charity Film Awards

Smiley Movement runs the Charity Film Awards – the leading cause-related film celebration globally. The awards enable audiences to do good by voting for films and sharing them to reach a wider audience.

Speak Up!

Smiley Movement curates and hosts impactful and regular roundtable discussions featuring interviews with experts from nonprofits organisations, aiming to tackle issues in our society and the solutions we can work to achieve.