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The New Society Collection

We are thrilled to unveil our exclusive collaboration with The New Society, a collection that brings together the iconic Smiley faces with the elegance and quality that The New Society is renowned for. This unique range is a celebration of love, peace, and openness to change, crafted with the utmost care in Portugal. From the expressive Love & Change Tee, full of messages that resonate with the young at heart, to the playful socks that add a touch of fun to any look, this collection is a fusion of joy and fashion. The Christy range, with its all-over Smiley print, offers comfort and style for all ages, while the fresh colours of the Tie Dye series provide a cool and relaxed look. Made with soft 100% BCI cotton and produced in one of The New Society's ateliers in Portugal, each piece in this collaboration is designed to be combined with others, allowing for...

We are thrilled to unveil our exclusive collaboration with The New Society, a collection that brings together the iconic Smiley faces with the elegance and quality that The New Society is renowned for. This unique range is a celebration of love, peace, and openness to change, crafted with the utmost care in Portugal.

From the expressive Love & Change Tee, full of messages that resonate with the young at heart, to the playful socks that add a touch of fun to any look, this collection is a fusion of joy and fashion. The Christy range, with its all-over Smiley print, offers comfort and style for all ages, while the fresh colours of the Tie Dye series provide a cool and relaxed look.

Made with soft 100% BCI cotton and produced in one of The New Society's ateliers in Portugal, each piece in this collaboration is designed to be combined with others, allowing for endless mix-and-match possibilities. Whether you're looking to make a statement or simply add a touch of joy to your wardrobe, the Smiley x The New Society collection has something for everyone.


  • Ontario Baby Jogging Lake Tahoe Ontario Baby Jogging Lake Tahoe

    Ontario Baby Jogging Lake Tahoe

    £12.78

  • SmileyWorld® Rolling Baby Sweatshirt SmileyWorld® Rolling Baby Sweatshirt

    SmileyWorld® Rolling Baby Sweatshirt

    £15.50

  • SmileyWorld® Rolling Tee SmileyWorld® Rolling Tee

    SmileyWorld® Rolling Tee

    £10.03

  • Ontario Baby Jogging Iris Lilac

    Ontario Baby Jogging Iris Lilac

    £12.77

  • SmileyWorld® Rolling G Baby Tee

    SmileyWorld® Rolling G Baby Tee

    £9.12

  • SmileyWorld® Tee SmileyWorld® Tee

    SmileyWorld® Tee

    £10.03

  • Ontario Short Iris Lilac Ontario Short Iris Lilac

    Ontario Short Iris Lilac

    £10.03

  • Ontario Jogging Iris Lilac

    Ontario Jogging Iris Lilac

    £14.59

  • SmileyWorld® Rolling Sweater SmileyWorld® Rolling Sweater

    SmileyWorld® Rolling Sweater

    £16.42

  • SmileyWorld® Christy Sweatshirt SmileyWorld® Christy Sweatshirt

    SmileyWorld® Christy Sweatshirt

    £19.00

  • SmileyWorld® Tie Dye Tee SmileyWorld® Tie Dye Tee

    SmileyWorld® Tie Dye Tee

    £17.00

  • SmileyWorld® Socks

    SmileyWorld® Socks

    £4.75

  • SmileyWorld® Christy Baby Jogging SmileyWorld® Christy Baby Jogging

    SmileyWorld® Christy Baby Jogging

    £17.00

  • SmileyWorld® Christy Baby Sweatshirt

    SmileyWorld® Christy Baby Sweatshirt

    £17.00

  • SmileyWorld® Christy Jogging SmileyWorld® Christy Jogging

    SmileyWorld® Christy Jogging

    £19.79

  • SmileyWorld® Tie Dye Pant SmileyWorld® Tie Dye Pant

    SmileyWorld® Tie Dye Pant

    £19.00

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